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Bike & Cycle Shop Insurance








Tailored Insurance for Bike and Cycle Shops
Owning a bike or cycle shop can be incredibly rewarding, but it also comes with its own set of risks. Whether you operate a local bike store, a high-end dealership, or a repair and maintenance workshop, your business needs reliable protection against theft, damage, accidents, and liability claims.
That’s where 1st Choice Insurance comes in.
We provide tailored insurance solutions built specifically for the cycling industry. Our comprehensive policies protect your stock, equipment, premises, and staff, giving you the peace of mind to focus on what matters most – growing your business.

Get a Bike and Cycle Shop Insurance Quote Today!
With access to a wide range of policies from reputable insurers, we offer fast quotations and immediate cover tailored specifically for your bike and cycle shop insurance needs. Call our friendly, experienced team on 03301 081615 for a no-obligation quote or use our Get a Quote Form to request a call back.
What is Bike and Cycle Shop Insurance?
Bike and cycle shop insurance is a specialised commercial insurance policy designed for businesses that sell, repair, or rent bicycles and cycling accessories. This type of cover typically includes:
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Buildings and Contents Insurance – Covers your shop premises and all contents, including bikes, parts, tools, and fixtures.
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Stock Insurance – Protects you against loss or damage to bicycles and accessories, whether new, used, or bespoke.
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Public Liability Insurance – Protects you if a customer or member of the public is injured or suffers property damage at your shop.
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Employers’ Liability Insurance – Required by law if you have staff; protects against employee injury claims.
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Business Interruption Insurance – Covers lost income if your business is unable to operate due to events like fire or flooding.
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Theft & Vandalism Protection – Essential for high-value stock like electric bikes or road bikes.
Whether you operate a standalone cycle shop or a chain of bike dealerships, our policies are customised to match your specific business model and risk profile.

Who Needs Cycle Shop Insurance?
If you own or manage any type of business in the cycling industry, you need bike shop insurance. This includes:
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Independent bike retailers
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Cycle hire businesses
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Electric bike (e-bike) shops
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Repair and maintenance workshops
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Online cycle retailers with physical stock
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Mobile cycle mechanics
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Franchise or branded bicycle dealerships
Regardless of the size of your business, the right insurance coverage is vital to protect your assets, staff, and customers.
Common Risks Faced by Bike and Cycle Shops
Cycle shops face a unique set of risks that standard retail insurance may not fully cover. These include:
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High-value inventory – Bikes and components can be worth thousands of pounds, making them attractive targets for theft.
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Customer injuries – A customer could trip in your store or be injured during a test ride.
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Damage to property – Fire, flood, or vandalism can cause extensive damage to stock and premises.
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Faulty repairs or products – If a repair or product causes injury, you could face a costly liability claim.
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Seasonal fluctuations – Bike shops often see seasonal demand changes, affecting turnover and cash flow.
A tailored bike shop insurance policy from 1st Choice ensures that all these risks are accounted for, giving you confidence that your business is secure.

Benefits of Bike and Cycle Shop Insurance
Investing in bike and cycle shop insurance provides essential protection and peace of mind for business owners in the cycling industry. Whether you’re selling high-end racing bikes, offering repairs, or renting e-bikes, comprehensive bike and cycle shop insurance cover ensures you’re ready for whatever comes your way.
✅ Protection Against Theft and Vandalism
Bikes and cycling accessories are high-value items that are often targeted by thieves. Insurance can cover the cost of stolen or vandalised stock, tools, or equipment, reducing financial loss and helping you resume operations quickly.
✅ Safeguards Against Fire, Flood, and Accidental Damage
A fire or flood could destroy your premises, stock, and equipment. With the right cover in place, your policy can help you repair, replace, and recover without bearing the full financial burden yourself.
✅ Covers Public Liability Risks
If a customer is injured in your store or during a test ride, public liability insurance covers legal fees and compensation. This protects your business from costly claims that could otherwise be financially devastating.
✅ Supports Business Continuity
Unexpected events like building damage or supply chain disruption can force you to close temporarily. Business interruption insurance helps replace lost income, covering expenses until you’re fully operational again.
✅ Covers Staff and Employers’ Liability
If you employ staff, it’s a legal requirement to have employers’ liability insurance. This covers claims from employees injured or made ill due to their work, helping you meet your obligations and avoid legal consequences.
✅ Product Liability and Professional Indemnity
Mistakes can happen, whether it’s a faulty part or a repair issue. Product liability and professional indemnity cover can protect you from claims if a product or service you provide causes harm or damage.
✅ Protection for Tools and Specialist Equipment
Cycle repair shops rely on expensive tools and diagnostic equipment. Insurance can help cover the replacement or repair of these vital assets, so your workshop doesn’t grind to a halt.
✅ Peace of Mind for Business Owners
Knowing your bike and cycle shop is fully covered gives you the confidence to focus on delivering excellent service and growing your business. From small repairs to major sales, you can operate with less stress and greater peace of mind.
Why Choose 1st Choice Insurance?
At 1st Choice Insurance, we believe that exceptional service goes beyond simply providing a policy. We take the time to listen and truly understand your business so we can offer bike and cycle shop insurance that’s tailored to your specific needs, not just a one-size-fits-all solution.
Our experienced team is dedicated to building lasting relationships with our clients. We understand that every business is unique, and we’re here to support you with clear advice, reliable cover, and personal attention every step of the way.
Personalised Service
We don’t just sell insurance, we take the time to understand your bike or cycle shop, how it operates, and the specific risks you face. This allows us to recommend the right level of protection tailored to your business.
Exceptional Customer Care
Your business is our priority. Our friendly, knowledgeable team is dedicated to ensuring you feel supported, informed, and confident in your cover, before, during, and after your policy is in place.
Comprehensive Protection
From theft and stock damage to public liability and business interruption, our bike and cycle shop insurance solutions are designed to safeguard every aspect of your operation.
Ongoing Support
We’re here for the long term. Whether you need to make a claim, adjust your policy, or simply ask a question, our team is ready to help – promptly, professionally, and with your best interests in mind.
Add-On Cover Options
Enhance your policy with a range of optional extras:
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Goods in Transit Insurance – Protect bikes during delivery or collection.
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Cyber Insurance – Protect your online bike store from cyberattacks and data breaches.
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Legal Expenses Cover – Cover legal fees related to disputes, claims, or regulatory investigations.
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Personal Accident Cover – Protect yourself and your team in case of injury.