Shrewsbury based insurance broker 1st Choice Insurance launches new website this week following demand for a faster, more streamlined user experience. The redesign comes as part of an ongoing investment into the company’s offering to its clients.
1st Choice Insurance, of Jupiter House on Shrewsbury Business Park, have produced the new website through a collaborative effort from both the marketing team and an external web developer. The decision was made to update the website’s design and functionality, not just to make it easier to use, but to also accommodate more products and content as the company grows.
Callum Watkins, Head of Marketing at 1st Choice Insurance had this to say “Re-designing our website is another demonstration of how 1st Choice Insurance are continuously improving our customer experience. Our website traffic has grown by 100% in the past 12 months, so it was vital we invested in our website to make it faster, easier to navigate and more up to date with informative content. This new website is the beginning of our journey to become the UK’s leading ‘easy to do business with’ commercial insurance broker. We look forward to saving more businesses time, hassle and money over the next few years.”
It is the companies hope that the more streamlined design and helpful content will drive even more traffic to the new site and inevitably more clients through their doors that the team can assist with their business insurance needs. “The team has tripled within the last year and we’re excited to be bringing more jobs to the local area and building the 1st Choice Family as we grow.” said Marketing Executive Holly Jones.
1st Choice Insurance was launched eight years ago and has grown into a successful national company. After moving into a bigger premises on Shrewsbury Business Park, the firm has major plans to grow five-fold over the next five years. The independent insurance brokerage looks after more than 4,000 clients across the UK, offering a full range of commercial insurance solutions to meet the needs of businesses of all sizes and sectors across the country.